Sunday, January 23, 2011

The Marriott Bans Adult Films in New Hotels

After years of discussion, one of the USA's leading hotel groups, Marriott International, has announced its decision to ban access to adult movies in the new hotel rooms it will be opening within the next few years. The Marriott plans to install new internet-based in-room entertainment technology in its hotels which will no longer provide adult entertainment. These measure will be taken because there is no certainty whether safeguards exist to prevent children from being exposed to the inappropriate material.


The article in USA Today also notes the dramatic decline in revenue from pay-per-view movies. Because of this, its seems that banning adult films is becoming a trend that many leading hotel groups are following. As spokeswoman for Omni Hotels, Caryn Kboudi put it, “The ownership decided that it was not a way that [they] wanted to make money”.


It seems that while these hotel industries are certainly trying to find ways to increase their revenue, they have established that they greatly value maintaining a family-friendly image. I anticipate that the Marriott's display of ethical values (especially those regarding moral concerns in child development) will surely attract more customers; most probably families. Not only has the establishment raised some ethical concerns in hotel management, but it has seemingly opened itself exclusively to families with children, meaning larger groups of customers demanding bigger rooms at higher rates. Overall a very wise decision on the behalf of Marriot International.
http://www.usatoday.com/travel/hotels/2011-01-21-hotelporn21_ST_N.htm?csp=webslice

1 comment:

  1. This is a really cool article because Mariott is taking an extra step to commit to specific ethical practices that will benefit their customers. Instead of having concern for their profit, Mariott chose their first priority to appeal their customers. By doing this Mariott can attract more customers and run a better and efficent business.

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