Sunday, February 27, 2011

A New "Green" Company

Courtyard by Marriott has started using an LEED-design on some newer hotels in an attempt to cut down energy costs and develop a strong reputation as being a “green” company. They are currently building a hotel using the LEED-design in a Pittsburgh suburb, and if that is as successful as the LEED-design hotel in Settler’s Ridge, Pennsylvania, they will consider making the design standard. The stated advantages of the LEED-design are:

· More energy-efficient light fixtures and water-saving showers, lavatories and toilet fixtures

· Enhanced heat recovery energy system, which reclaims building exhaust air to pre-heat the building’s fresh air system

· More effective energy management system that further reduces unnecessary heating and cooling run times in unoccupied guest rooms

As you can see, Courtyard by Marriott is taking the necessary strides to have a strong Corporate Social Responsibility in which people will acknowledge them as being entrepreneurial in the amount of energy needed to run a hotel. Courtyard by Marriott is ok with the investment because they “will save some 30 percent in related costs, enough to pay back the investment in approximately five years,” according to the article. It will be interesting to see if other hotel companies upgrade their current hotels and build their new hotels using this LEED-design. Five years does not seem like that long of a time to make the money back from the investment. This investment makes sense from an economic, green, and CSR standpoint, so it seems like a no-brainer to me. It is also possible that the hotels can receive some funding from the government, to make the investment even cheaper.

http://www.hotelinteractive.com/article.aspx?articleID=19830

1 comment:

  1. This is a great example of how the hotel industry is striving to reflect good corporate social responsibility. Courtyard by Mariott hotels show concern and dedication to providing a better environment for the future. By factoring ecological concerns into its business decisions, the corporation shows the importance of the green movement. Great example Jared!

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