In these days, the green economic revolution is a big issue of the U.S. hotel industry. One innovative leader is Ashley Carroll who directs the Environment program at the Ritz-Carlton, Kapalua in Hawaii. They offered the experiences to guests such as they can travel to see Maui’s native forests, gardens growing crops, and hear about Maui’s primitive culture and environment. This kind of trend is connected with current trends concerning the environment and how it can increase hotel’s revenue due to competitiveness of unique experience.
In addition, food grown in the hotel's native garden provides hotel guests with a healthy dining experience. In fact, the hotel's adoption of native gardening also gives guests a motivation to eat at the hotel and accounts for 15 percent of hotel’s revenue.
In this reason, while the hotel industry is down because of the recession and high fares of traveling, a hotel can make enough profit by procuring competitive advantage.
Three lessons from the green revolution's impact on the hotel industry:
1. Cost-competitive advantage: Saving green by going green is where most of today's business focus is directed. In these recessionary times, going green can make the difference in being able to compete on price.
2. Green revenue growth: This is where the green economic revolution is heading, growing revenue by going green. This is a multi-trillion-dollar global opportunity for building or cementing customer loyalty as consumers focus increasingly upon sustainability and wellness.
3. Green entrepreneurship: In every economic revolution, there is opportunity for the entrepreneur as the traditional big players struggle to adopt their legacy systems and business practices. Customers are looking for businesses that offer fresh solutions that support their quest for "going green."
http://www.entrepreneur.com/management/greencolumnistbillroth/article201838.html
Going green is really a great idea for hotel industry. But the cost of this innovation maybe pretty big. For example, the hotels should have their own farmland to grow crops if they want to provide guest healthy dining. Growing organic food neesd more manual labour. So the cost is a big consideration for these hotels who want to go green.
ReplyDeleteFurther more, I think that if hotel want to going green, they can use more environmental material in their daily operating. Also some environmental paints and furniture can be used when building the hotel.