Japan is Starbucks' biggest market in Asia, and Tokyo was actually the first location where the company opened a store outside the United States back in 1996.
However, in the aftermath of the tragic earthquake and tsunami, Starbucks Corp. closed 100 of its 900 stores in the country. The company stated that “preliminary reports indicate that several Starbucks stores in the affected areas in the east have sustained from moderate to significant damage”.
All of Starbucks' coffee shops in Japan not company-owned, but licensed, and all stores in Western Japan are still open. However, because of the company's decision to close a large number of its stores in the country, Starbucks shares fell 2.5% in the past week.
Starbucks said it is still trying to verify the safety of its employees. It is good to know that the company is still a loyal practicer of CSR and gives social and environmental concequences priority over maximizing profit and raising the price of its shares. Starbucks is one of the few large corporations that has been able to restore consumer confidence in financial markets.
http://online.wsj.com/article/BT-CO-20110314-710056.html
However, in the aftermath of the tragic earthquake and tsunami, Starbucks Corp. closed 100 of its 900 stores in the country. The company stated that “preliminary reports indicate that several Starbucks stores in the affected areas in the east have sustained from moderate to significant damage”.
All of Starbucks' coffee shops in Japan not company-owned, but licensed, and all stores in Western Japan are still open. However, because of the company's decision to close a large number of its stores in the country, Starbucks shares fell 2.5% in the past week.
Starbucks said it is still trying to verify the safety of its employees. It is good to know that the company is still a loyal practicer of CSR and gives social and environmental concequences priority over maximizing profit and raising the price of its shares. Starbucks is one of the few large corporations that has been able to restore consumer confidence in financial markets.
http://online.wsj.com/article/BT-CO-20110314-710056.html
I think the behaviors Starbucks reduced their company in Japan due to earthquake weren’t CSR. These behaviors were more about risk management because, if they were exited from Japan because of their employees’ safety, but exiting from the Japan reduced the benefit to the communities in Japan and fired the employees in Japan except core employees.
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