In many situations around the world, people are in need of assistance both financially and medically. Certain businesses and franchises like to reach out to these people because they know that they can make a difference. Throughout the world, there are many businesses and organizations that demonstrate good corporate social responsibility. A popular restaurant, Bennigan’s, is an example of this type of franchise.
In Saginaw Township, there have been an abnormal amount of homicides in 2010. Bennigan’s decided to support a fundraiser by donating 20% of the food and alcohol sales to the Stennett family (one of the families who was impacted by a homicide). The manager asked the employees of the Bennigans to ask their customers if they would like to donate to the fundraiser, in an attempt to raise even more money. This business had no connection to the Stennett family, but offered to help a family in need in their community, which is admirable.
These types of actions help promote a strong corporate social responsibility across the business world as a whole. When organizations see other businesses donating to good causes, it often causes a ripple effect, and businesses give back to their communities when in need.
A business having a strong reputation of consistently helping others in need can benefit to a more successful business. There are also many other restaurants that donate extra food to salvation armies. It is important for businesses to realize that they do have a responsibility to serve the community, given the amount of money many of them seem to profit. In the end, it is an ethical decision to donate. Is it more important to make more money, or to help people in need? When businesses donate, it makes the community feel more close-knit, which can result in a strong relationship amongst a business and it’s customers.
http://www.mlive.com/news/saginaw/index.ssf/2011/01/bennigans_restaurant_in_sagina.html
http://www.mlive.com/news/saginaw/index.ssf/2011/01/bennigans_restaurant_in_sagina.html
For restaurants, donating food is a very kind way to fulfill the corporate social responsibility. It is a nice example that the Bennigans volunteers to donate food to a non-related family. Certainly, the Bennigans have a good reputation. It will inspire more and more restaurants to do some benefit to special families. The result is that more and more families who are in difficult times will get help and the society will be harmonious. Absolutely, the Bennigans stands out in corporate social responsibility.
ReplyDeleteCSR has more strategic and valuable when it interconnected with the process and operating activities. In this case, Bennigans donated to communities. In these days corporate activities have to focused on how to spend money than how to make money because most of companies are interacted with lots of stakeholders such as communities. Thus it is important that making sustainable communities such as relation with the customers(in this case I think they donated to potencial customer).
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