The Starbucks Company brought something special to its consumers and employees recently. The company gives unique and personalized coffee orders to many of its customers daily. When it comes to serving their employees, Starbucks values their employees in a very high quality. For example, employees, both full-time and part-time, have benefits such as healthcare, stock options, tuition reimbursement and retirement savings accounts. It has been proven that often Starbucks invest more to its employees' healthcare, sometimes more than purchasing their raw materials.
Starbucks makes a good corporate image by consistently running companies ethically; therefore, they were recently recognized as a member of the top 100 ethically run companies in America. Indicators used to provide this award included environmental, social, governance, and controversial developments. Starbucks has made social responsibility as a major influence to their corporate goals.
The United States produces 6% of the total coffee beans, and it is an important industry for Ethiopia In order to boost its economy and growth. In 2006 the company guaranteed minimum wage to Ethiopians who have earned less than a dollar per day. Another important factor is the Starbucks Company built a supply chain to reduce the environmental impact. For example, they adopted the Environmental Mission Statement in 1992 to contribute to environmental protection. Lastly, Starbucks found the Starbucks Foundation in 1997 to invest in children and communities in order to produce more long term profits and improve children’s life.
In these activities, CSR has a more strategic and valuable significance when it is interconnected with the process and operating activities. In corporate activities, how to spend money is more important than how to make money because in these days international companies are interacted with a lot of stakeholders. Thus it is important that making sustainable communities such as relation with the supplier and planting area.
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