Tuesday, March 15, 2011

Informational Interview

Interviewed:
Marty Grims (White Dog Café)
Phone #: (610) 296-1896
Email Address: wayne@whitedog.com
Address: White Dog Cafe
200 West Lancaster Avenue
Wayne, PA 19087

The restaurant industry has many relevant aspects of business to take into consideration, therefore, I decided to ask general questions to develop a strong understanding of the restaurant industry as a whole. Martin Grims is the owner of nine very successful restaurants in the Philadelphia area.

Mr. Grims stated that there are a few areas in the restaurant industry that are likely to become more popular in time. Mr. Grims stated that the most significant change in the industry is the use of organic and locally grown food. He stated that he has started using ingredients of these sorts to provide a more healthy diet for his customers and to maintain competitive with other restaurants who are doing the same thing.

When asked about what Mr. Grims personally does as a business owner, he stated that he sees himself as the “overseer of quality and enforcer of standards.” He thinks that it is his job to ensure that the food is of high quality and to operate the financial side of the business.

Mr. Grims offers entry-level jobs as a dishwasher, food runner, busboy, and preparatory cook. He said it is easy for entry level workers to work their way up if they are efficient and work well with people. When looking for new employees, he stated that he looks for people to be “outgoing, warm and full of personality.” He suggested that customer/employee relations are in some ways just as important as the quality of the food, so it is important to be balanced.

From an economic standpoint, Mr. Grims reports that there is an abundance of people looking for jobs at his restaurants due to the state of the economy forcing many large companies to lay off their employees. He then went on to say that his restaurants have not taken much of a hit due to the economy, but is aware of the situation many other restaurants and companies are currently facing. Mr. Grims expects that in the next few years, it will be even more important to hire people based on their personality, as customer/employee relations are becoming more and more important. Due to the economy, he stated, more people are “open minded and willing to work for entrepreneurial enterprises.”

Lastly, when asked about how restaurants differentiate themselves from one another, Mr. Grims said that the quality of food, service, ambiance, location, and price are the primary factors that determine success. Successful restaurants embody all of these qualities at a high level, and that is what sets restaurants apart from one another.

In conclusion, I developed a stronger sense of the restaurant industry as a whole. I personally was not aware of the necessity to incorporate organic and locally grown foods into recipes, and how important personality and the ability to relate to many different types of people truly are. While I was not looking for a job during the interview, I learned about many crucial tactics restaurant owners partake in to make their restaurant successful.

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