Wednesday, March 16, 2011

Informational Interview

Company: Hilton Hotel, South Korea
Position: PR Manager
Sector: PR
Email: skincare03@nate.com
Phone: 82-10-5522-0640

1. Tell the contact about your assignment. Inquire about their thoughts about investment opportunities in the industry.
Food industry becomes important. Hotel opened another restaurant outside under the hotel brand. For example, Chosun hotel opened Opkins beer restaurants in the in COEX and W Hotel opened Pizzahill restaurant. In addition, raising Wedding Business becomes important business in the Hotel industry.

2. In which companies, sectors, segments do they see the greatest potential for growth?
W Hotel introduces Long-Term-Guest Program. At first, it was program for the businessman, it became for the children’s of top 1% the rich. Hotel focused on lots of entertainments such as clubs, innovative designed room.

3. Tell me about your job at Hilton Hotel. What are your responsibilities?
Actually, my job includes News release, Press Officer, Public Relationship preparation, Making internal / external hotel Magazine, and Press Relation (promoting hotel events)

4. What types of entry-level jobs does your organization offer?
There are lots of entry-level jobs. PR / Sales department promotes hotel rooms for large groups of foreign companies. Marketing department induces guests to pay for the services hotel offered. Banquet department only managed conventional events. Engineering department serves facilities management. F&O (front-officer) directly meets the guest and give information to the guests.

5. What skills sets do you look for in potential candidates?
Of course, personal service mind and the professional attitude is the most basic elements for this industry. Also, they must be fluent in foreign language especially English and Japanese.

6. Are there particular jobs in your company where you have seen an increase and/or decline in recent years? What was the cause?
House-keeping and Engineering fields have been decreased because of outsourcing. Also Secretarial Jobs who serves basic simple tasks decreased because of outsourcing. However, the demand for personalize service such as customer-facing business increased regardless of the IT development.

7. How do companies in your industry differentiate themselves?
Internationally Hilton hotel is leading Convention Business. There are not many hotels to offered convention business services because these services needs banquet rooms and lots of audio and light facilities. Also, they offers well-established translational technologies

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